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Contextual
Link Building
A powerful way to increase
link popularity is called Contextual Link Building.
It involves having your keyword topics written about
by blogs and websites. In addition to the benefit of
having your topics discussed by these authors, they
will link back to your website within a relevant post,
on topic, and with anchor text. We contact bloggers
asking them to write about great content on your site.
If necessary, we will even create original articles
for them. According to Google and the other major search
engines, contextual links are some of the best inbound
links you can get for your site. These create permanent
text links to your website at a very cost effective
rate.
ContextualInternal Links -
Even Out the Link Strength
It's quite common for
certain pages of a website to receive disproportionately
more inbound links than other pages of the site. These
pages tend to rank well compared to other pages of a
site. Use Yahoo Site Explorer, Google Webmaster Tools,
or your analytics program to find which pages have the
most link love and which ones have the least. You can
strengthen the weaker pages by pointing some contextual
links from the strong pages to the weak ones.
It's usually best not to link to them from every page
of the site, just from a few that have strong linkage.
Internal links don't carry as much weight as links
from other sites, but they can still make an impact.
Usability Benefits
When done right, contextual internal links
also can help improve the usability of a site. By adding
links to the content of your site that are relevant
for the user, it provides another path to the destination
you're trying to lead them to. Multiple paths are a
good thing in site navigation. Usability studies have
shown that users are more likely to click on a link
in the text of a page instead of those on a navigation
bar, because it feels more natural.
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